UNIVERSAL CITY, Calif. -- MCA/Universal plans to turn the biggest-grossing movie in history into the biggest-grossing home video of all time by relying heavily on a "retailer-friendly" marketing campaign. "Jurassic Park," Steven Spielberg's Academy Award-winning film, will be released on video Oct. 4, and priced for sell-through at $24.98. The film grossed $900 million worldwide, and MCA/Universal Home Video looks for $1 billion from the home video release. The retail-oriented segment of the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.