NEW YORK -- Information technology executives need to prepare for the "data explosion" that will be ignited with growing use of data warehouses for decision support. Barry Wilderman, vice president of application delivery strategy services at Meta Group, Stamford, Conn., said as companies strive to better understand their customers' preferences and purchasing patterns, the demand for information intensifies, especially among end users in marketing. "Information technology needs to play a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.