Paczki have made the big time and supermarkets this year are making the most of the super-rich pastry's popularity. In-store bakery directors are pushing their promotional efforts to new heights -- with such things as full-page ads, infomercials and contests -- and have ordered record numbers of the pre-Lenten treats. Paczki (pronounced poonch-key) look like oversized, overstuffed Bismarcks, but they are "not just another doughnut," retailers said. Quite the contrary, they are huge, ...

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