ROSEMONT, Ill. - Wal-Mart, Kroger, Albertsons and Safeway are among the 30 national chains encouraging shoppers to eat dairy as part of a Super Bowl promotion that kicked off this month. Dubbed "How Will You Get Your 3-A-Day on Game Day?" the campaign teams national grocery chains with Dairy Management Inc., the promotion organization for dairy farmers based here. Marketers are urging shoppers to buy milk, yogurt and cheese via sampling events and a Super Bowl serving bowl offer. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.