Increased sampling activity has shined a light on a minor but nettlesome issue: the "accountability" of event personnel in the store. Retailers complain that sometimes demonstrators arrive on the wrong day, or not at all. While such instances are not common, say those involved in sampling programs, it has prompted some executives to look for ways to upgrade the standard of execution and professionalism. "Ideally, the company that is providing samplers needs to ensure a well-trained work ...

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