The concept of category management was built around brands, and a reliance on a leading brand manufacturer in each category to steer the program toward profit. Under that scheme, private label was considered a maintenance item, which captured some sales -- but only at the expense of second- or third-tier brands. These days, the emergence of high-profile, upscale private-label products has presented new challenges to the time-tested formula -- who should captain the retailer's own brand to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.