ROCHESTER, N.Y. -- Wegmans here is one of several large supermarket operators hosting a lenten seafood promotion throughout the month of March in conjunction with Reynolds Metals Company, Richmond, Va., and the Alaska Seafood Marketing Institute, Juneau, Alaska. Other retailers participating this year include Price Chopper, Schenectady, N.Y.; Big Y, Springfield, Mass.; and selected units of Cincinnati-based Kroger. "What we're really trying to do is bring consumers back into the grocery ...

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