BELLEVUE, Wash. -- Free wine tastings and newsletters are the norm. But retailers are also uncorking a potentially more profitable form of wine marketing: fee-based programs that provide exclusive discounts and even deliveries to the home or office. Larry's Markets here charges $40 for a one-year membership in the Larry's Markets' Epicurean Association. Members get 15% off individual wines, 10% off sealed cases, 10% off Peet's fresh coffee and whole beans sold at Larry's, 20% off select ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.