ORLANDO, Fla. -- Produce officials at Big Y Foods saw a dramatic boost in sales of organic fruits and vegetables after the company switched from segregated merchandising to an integrated strategy. "In every situation where we integrated organics, there was a huge increase in participation from customers," said Brian Gannon, director of produce and floral for the 52-store New England chain. At Acme Markets, a division of Boise, Idaho-based Albertsons, produce departments have maintained ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.