ROCKVILLE, Md. -- The National Cancer Institute here reports good results with 5 a Day television spots starring celebrity chef Graham Kerr and it is currently investigating ways to involve supermarkets, an NCI source said. The goal the institute set when it launched the series of public-service announcements last spring was to sign up 10 major television stations in the first year and it has already got 17 on board, including KOMO-TV, Seattle, and KPIX-TV, San Francisco. And feedback is ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.