In response to the growing demand for frozen and organic natural foods, savvy retailers are devoting more space to these products and carrying a greater variety of stock-keeping units. As reported in SN last month, Wild Oats Community Markets, Boulder, Colo., rolled out a 23-item private-label organics line that includes vegetables, french fries, juice concentrates and waffles. The company is also looking into creating a private-label line of frozen entrees. The frozens category is showing ...
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