Private-label goods have long been a part of the mix at supermarkets around the globe as retailers strive to differentiate themselves from their competitors and build loyalty among consumers, who often become attached to such store-specific items. I In the past few years, however, retailers have begun to emphatically cash in on a multitude of categories throughout their stores, in many cases surpassing sales of previously top-selling national brands with their store brands. This escalating ...

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