NEW YORK -- Heinz Pet Products has expanded its Homeless Pets Program to include cat foods, and is developing an extensive store level merchandising program at retailers including H.E. Butt Grocery Co., Wegmans and Kroger. The Homeless Pets program centers around Homeless Homer, a cartoon mascot featured on all Heinz dog food brands, including Cycle, Gravy Train, Kibbles 'N Bits, Special Cuts, Gaines Burgers and Meaty Bones. Consumers buying the products save the Homeless Homer symbols and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.