PORTLAND, Ore. -- Following the smashing success of Trader Joe's two-dollar varietal wines last year, Safeway and Fred Meyer stores here and Raley's Bel Air Markets in Northern California have launched inexpensive wines, while Albertsons is preparing to do so. Charles Shaw wine, or "Two Buck Chuck" as it was dubbed, is sold exclusively at Trader Joe's and became one of the fastest-growing brands after it was introduced last year. Taking advantage of an oversupply of grapes, Trader Joe's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.