While retailers struggle with the VHS pricing programs offered by movie studios, they also continue to look ahead to the possibility that DVDs could be repriced for rental. "It's been rumored for quite some time, and in my opinion it wouldn't surprise me," said Bob Gettner, video buyer and coordinator, B&R Stores, Lincoln, Neb. "DVD has just exploded in the marketplace, although if they do something like that now, it would upset a lot of people." Unlike VHS titles, DVD movies have ...
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