CARTERET, N.J. -- As multicultural marketing continues to gain excitement in the food-retailing industry, Pathmark Stores here was among several retailers that supported a major Hispanic baseball event with store advertising, Center Store displays and contests. The 144-store chain -- along with ShopRite, members of the Wakefern Food Corp. cooperative, Elizabeth, N.J.; Fiesta Mart, Houston; and independent supermarket owners -- backed a retail promotion for the 54th Annual Caribbean Baseball ...
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