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RETAILERS PROVIDE TRAINING IN CATEGORY MANAGEMENT

ELIZABETH, N.J. -- Three major retailers in the Northeast have taken steps to provide training for their staff in category management analysis and planning techniques.es at Pathmark Stores, Woodbridge, N.J., attended their own workshop late last month, while a separate January session was held for executives at Twin County Grocers, Edison, N.J., which operates Foodtown stores.The category management

ELIZABETH, N.J. -- Three major retailers in the Northeast have taken steps to provide training for their staff in category management analysis and planning techniques.

es at Pathmark Stores, Woodbridge, N.J., attended their own workshop late last month, while a separate January session was held for executives at Twin County Grocers, Edison, N.J., which operates Foodtown stores.

The category management training sessions were sponsored by M&H Sales and Marketing, Tarrytown, N.Y., a food broker, and carried out by Winston Weber & Associates, a Memphis, Tenn., firm that develops strategies for collaborative category management relationships between retailers and suppliers.

In a sign of the growing importance of category management techniques to the industry, the sessions for the retailers/wholesaler executives received the strong support of a large number of manufacturing companies.

Supplier sponsors of the program included American Home Food Products, Milton, Pa.; Fuji Photo Film USA, Elmsford, N.Y., Hartz Mountain, Harrison, N.J.; All American Gourmet, Orange, Calif.; Ciba Vision Care, Atlanta; Clairol, Stamford, Conn.; Fort Howard Paper Products, Green Bay, Wis.; Giorgio Foods, Temple, Pa.; Kikkoman International, San Francisco; McCain Citrus, Chicago; McCain Ellio's Foods, Lodi, N.J.; McCain Foods, Easton, Maine; Seneca Foods, Pittsford, N.Y., and Western Publishing, New York.