Retailers across the country received widespread press coverage of their promotional and merchandising efforts for the "Titanic" video release. Stories highlighted the many chains that started selling product at 12:01 a.m. on the "Titanic" Sept. 1 street date and the hordes of customers who showed up. For example, it was reported that Best Buy, Minneapolis, sold 50,000 copies between 12:01 a.m. and 2 a.m. in 276 of its 289 stores, giving away a free calendar with the video. "Everybody has ...

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