Ask retailers why private label made gains in top grocery categories such as cereal, soda and diapers last year, and they'll probably offer a simple answer, like this one: "It all boils down to price and quality . . . that's it in a nutshell," said Ned Meara, corporate grocery merchandising manager at Grand Union Co., Wayne, N.J. Meara's explanation of private label's successes in 1993, at his company and others, reflected a more general recognition among supermarket operators that the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.