Store brands have steadily taken over more space on supermarket shelves and accounted for larger percentages of sales during the past 20 to 25 years, and that trend is expected to continue as more new, premium-quality, private-label products are introduced to consumers, according to Brian Sharoff, president of the Private Label Manufacturers Association, New York. Private-label ultra-segmentation, meaning more new types of products in existing categories as well as more new private-label ...

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