Retailers are looking forward to a sizzling summer for video rentals. Led by major national promotions involving three dominant studios and many top titles, chains expect to have brisk sales through August. They plan to bring in extra copies of these titles to meet demand, particularly the ones offered through shared transaction fee distributor Supercomm, Dallas. "I'm expecting the best summer in the last couple of years," said a video executive with a southwestern chain who asked not to be ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.