Produce retailers catering to the Mexican-American consumer told SN that for maximum effectiveness this year, they brought their Cinco de Mayo promotions to the street. Fresh fruits and vegetables play an integral role in the Mexican styles of cooking, they said, and the produce department each year serves as one of the leading promotional points to reach this target market. Leading up to the May 5 ethnic event, which celebrates a milestone in Mexican history, operators said they not only ...

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