ATLANTA -- Small changes can pay big dividends for retailers, judging from the strategies shared by department managers here at the Produce Marketing Association's Fresh Summit. A simple alteration in the shopper traffic pattern boosted one produce department manager's sales by 10%. Straw hats and Hawaiian music were all it took to sell $2,000 worth of pineapples in one afternoon at another supermarket. "We increased traffic coming through our department by 19% as well as increasing sales ...
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