Call him a tough sell. But when it comes to the marketing appeal of NASCAR, Tom Haggai is a doubting Thomas no more. The chairman of IGA has authorized his cooperative to make a major investment in stock-car racing because he finally understands the attraction of the supermarket industry to this burgeoning sport -- thanks to a rather intense recent indoctrination. Personally, Haggai said he still gets "as much excitement out of racing as from watching grass grow." But his son is a NASCAR ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.