Summer sales are turning out to be a lot like the weather -- there are a lot of hopes for a good season, but no guarantees. Just as a sudden thunderstorm can ruin a picnic, variables like the local economy, competition and yes, weather, can impact store sales, retailers told SN in an informal survey. With five weeks left in the season, retailers are at the midpoint of their summertime promotions, where a variety of methods -- new ideas in marketing, merchandising and advertising -- are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.