CHICAGO -- By building upon the use of everyday merchandising tools such as signage, endcaps and even parking lots, supermarket retailers can foster a better price image, aiding in the battle with alternate channels, according to Harold C. Lloyd. Lloyd, former president and CEO of a 14-unit grocery chain and current president of H. Lloyd & Associates, Virginia Beach, Va., offered up tips on exactly how to do this during the seminar "Promoting a More Positive Price Perception" during ...

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