As the video business continues to grow, more retailers are finding older movies on DVD and VHS to be a profitable and lucrative impulse business. "I have done some in-and-out promotional floor stands with lower-priced DVDs of older movies," said Larry Schimpf, director, HBC/nonfoods, Clemens Markets, Kulpsville, Pa. "We have seen some with a cost of $2.30, so you could be out there at $2.99 with DVDs, and these are some of the old classics," said a nonfood executive with a Texas retailer. ...
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