SAN ANTONIO -- Retailers should integrate organic produce with their regular offerings rather than merchandise it in a separate section. That is the advice of Sara Starr, president of Starr Track, Eureka, Calif., a marketing firm that tracks trends in natural foods, who spoke at a seminar on organics at the recent annual convention here of the Produce Marketing Association. Starr, a board member of the Greenfield, Mass.-based Organic Trade Association, said integrating organics in the ...

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