SAN ANTONIO -- Retailers should integrate organic produce with their regular offerings rather than merchandise it in a separate section. That is the advice of Sara Starr, president of Starr Track, Eureka, Calif., a marketing firm that tracks trends in natural foods, who spoke at a seminar on organics at the recent annual convention here of the Produce Marketing Association. Starr, a board member of the Greenfield, Mass.-based Organic Trade Association, said integrating organics in the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.