CHICAGO -- Hit with a one-two punch of drought conditions in the nation's cattle belt and economic troubles overseas, beef producers are fighting back by appealing directly to consumers to boost domestic beef sales. To help move tonnage through retail channels, the National Cattlemen's Beef Association based here has launched an unprecedented series of weekly print advertisements. The full-page ads, running all this month in consecutive Wednesday editions of USA Today, seek to boost beef ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.