NEW YORK -- More than 1,200 supermarkets in New York, New Jersey and Connecticut participated last month in a "Weekend on Broadway" sweepstakes sponsored by Switzerland Cheese Marketing. The promotion was a partnership between Switzerland Cheese Marketing and Dodger Theatricals, producers of the Stephen Sondheim and James Lapine production of "Into the Woods," starring Vanessa Williams. Hundreds of consumers who shop at the A&P, Waldbaum's, Pathmark, Shop Rite, Stop & Shop, Bravo, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.