Technology may be a driving force in reinventing the supermarket experience, but two consumer experts warned retailers not to get so caught up in technology that the consumer gets left behind. "A lot of Efficient Consumer Response is technology-based. But the 'C' in ECR often seems to refer more to the grocery store as the consumer rather than the store's customer," said Jean Story, director of consumer affairs at Felpausch Food Centers, Hastings, Mich. "I'm afraid the industry may have ...

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