Supermarkets with ample space to merchandise cosmetics gift sets and prepacks are pursuing this seasonal Christmas opportunity with renewed energy, driven by new product-pairing strategies and branded offers from the likes of Revlon, Coty and Del Laboratories. The food chains are training their sights on "drug stores, which typically have a better image as everyday beauty care destinations, are more promotional at Christmas and move with the rhythms of cosmetics manufacturers, who update ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.