ATLANTIC CITY, N.J. -- A panel of retailers and publishing executives, assembled here earlier this month during the Periodical & Book Association of America's annual convention, was asked to rethink retail display allowances, which have become inherent in retailing single-copy magazines. RDA payments, which began in the 1950s, according to publishing consultant and panel moderator Michael Kessler, chief executive officer of Central Sales & Marketing, Fair Lawn, N.J., are viewed as ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.