CHICAGO - CPG products that have been enhanced with an existing science or technology and subsequently repositioned enjoy the greatest revenue growth. That's according to a five-year study by McKinsey & Co., which explored 480 product launches in 16 high-growth categories to see how substantially different marketing tactics contribute to revenue growth. Categories studied included energy drinks, snacks/granola bars, bottled water, yogurt, milk substitutes and sports drinks. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.