DALLAS -- For supermarkets in video, Blockbuster's deal with Rentrak means revenue sharing will be less of an option, said industry observers -- competition will mandate it. "Supermarkets are not always proactive, but they sure are reactive. They are going to have to gravitate to pay-per-transaction," said Andrew Miller, national sales manager for the supermarket division of Rentrak Corp., Portland, Ore. Some large supermarket chains have been proactive about the concept. Leading chains, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.