REVERSING THE COURSE

A State of the Industry report indicates supermarkets are moving to regain share lost to mass merchants

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The good news is most supermarkets plan to ramp up shelf space in the coming year.

SHELF SPACE IN 1995

39% of respondents said it increased

56% of respondents said it decreased

5% said no change

EXPECTATIONS FOR 1996

42% of respondents said shelf space will decrease

57% of respondents said shelf space will increase

1% said no change