CINCINNATI - As part of its launch of Gillette Fusion razor products last month, Procter & Gamble here used RFID technology to track case shipments to 500 stores, resulting in 92% of the stores having product on shelves or in floor displays within three days. That level of in-stock inventory for a new-product launch is "unheard of," said Paul Fox, director of global external relations for P&G, adding that it typically takes 14 days to reach 92% of store penetration. "So we got 11 ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.