Rice cakes are still selling like hotcakes.The category, now a $217 million business, has tripled in dollar volume within the last five years, it's still logging double-digit increases and it's arguably a textbook case of a "specialty" product riding the wave of healthier eating into the mainstream. p growing overall. Several said they are adding stockkeeping units or adjusting the mix of products to accommodate new flavors. Some sources said rice cakes' momentum is slowing a bit, compared ...
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