Specialty rice continues to pull shoppers into supermarket rice sections, but new varieties must be taken with a grain of salt, according to grocery buyers and merchandisers. The reason, they say, is that the popularity of new flavors often lasts only as long as their introductory promotions. So to lure customers into the rice aisle, retailers have had to experiment with new rice mixes, while preserving space for a diverse selection of grain rices, especially white rice. "For the most ...

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