RICHMOND, Va. -- Richfood Holdings here is touting its "low-cost culture" in hopes of picking up wholesaling business from self-distributed chains in the Mid-Atlantic region. , president and chief executive officer, said Richfood's largest customers include Giant Food Stores, Farm Fresh, Shopper's Food Warehouse, Ukrop's Super Markets and Genuardi's Family Markets -- "chains which are large enough to self-supply, but don't. "Our competition is not other wholesalers, our competition is ...

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