Two years ago, Rich Products Corp. unveiled a philosophy and business strategy called Mission: World Class. Calling it a "map to the future," Bob Rich Jr., president, aimed to set new standards for customer satisfaction and to reach new levels of competitive success. "Mission: World Class is much, much more than any total quality program or here-today-gone-tomorrow trend," he explains. "It's Rich Products' way of business life which will define our corporation for decades to come." Says Don ...

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