The customer is always right, and supermarket shoppers are no exception. Much as a sweater would be judged on the quality of its fabrics and its price value, foods must pass a number of criteria along the route that leads to consumer satisfaction. However, just as different shoppers would choose different colors of that sweater, an array of food choices must be supplied to reach those who hunger for a certain variety in their diets. Retailers are continually finding ways to reach out to ...

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