As Chinese-Americans prepare to celebrate the Chinese New Year, grocery retailers actively promoting Chinese products may well be howling with delight. This year, the event falls on Feb. 10, which should mark the climax of the hottest selling period of the year for Chinese groceries. Chun King, for example, reports that nearly 30% of its annual volume is moved in the Chinese New Year season. The traditional celebration lasts for about two weeks leading up to the first day of the new year. ...

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