Retailers are perplexed and frustrated over the increased cost of rental titles, and find little cause to justify the situation. When asked how he is coping with increasing costs, Bill Glaseman, video specialist at Bashas' Markets, Chandler, Ariz., said he is coping with anger. "I just can't see the reason of the increases when a studio can come along and sell movies that retail at $19.99. Obviously the cost [to studios] is extremely low. When it comes to retail, they are certainly making ...

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