If you're cruising down the freeway this summer and a quick glance into your rearview mirror reveals a giant Hershey Kiss bearing down on you, fear not. You haven't slipped into the Twilight Zone, but are instead witnessing a trend that is "driving" advertising in the consumer packaged goods industry. Mobile marketing, a phenomenon that has been around since the days of the 1936 version of Oscar Mayer's Wienermobile, has grown to become a premier method of advertising for many major ...

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