Dry grocery has never been a huge part of Wawa Food Market's business. But now it's getting even smaller. As it shifts more focus to fresh foods and aims to position itself as a destination stop, the convenience store chain is slashing its dry grocery assortment in half by rationalizing SKUs, cutting subcategories and, in a few cases, eliminating categories altogether. Wawa is working toward 3- to 6-foot grocery planograms, down from at least 12 feet just a few years ago, said Robert ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.