MILWAUKEE -- Roundy's here helped alleviate some of the mystery surrounding new low-carb consumer packaged goods products by offering shoppers samples during a two-week, in-store event. From June 2 to 13, about 50 stores under the Roundy's banner, including Copps and Pick'n Save units, took part in the carnival-themed promotion. Major Wisconsin markets in the Madison, Green Bay and Milwaukee areas were covered, and the five-hour events travelled from store to store. Among the low-carb ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.