CHICAGO -- For the first time, the Food Marketing Pharmacy Conference was co-located in McCormick Place here with the FMI Show. The purpose of the co-location was to build traffic and provide an environment where pharmacy executives could interact with top management and managers from other categories. Pharmacy attendees were mostly pleased with the arrangement, though many confided they did not see much of their colleagues and top executives. While most sessions were held in a separate part of the huge facility, May 2 was designated "Synergy Day." On that Sunday, pharmacy conferences were held in "Close Up" meeting areas on the main show floor. Pharmacy attendees were also invited to attend the FMI Speaks session. In addition, the Pharmacy Conference held its own social events.