PLEASANTON, Calif. -- On-pack movie tie-ins are nothing new for national Center Store brands. Yet Safeway is shining the silver-screen spotlight on its private label. The chain is promoting about 10 private-label products with a ground-breaking consumer sweepstakes tied to "The Incredibles," a Disney-Pixar animated adventure to be released in movie theaters on Nov. 5. Participating products include Lucerne half-gallon ice cream, Safeway Select Verdi frozen pizza, Safeway Select 2-liter ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.