PLEASANTON, Calif. - Safeway, through its Blackhawk Network subsidiary, is expanding rapidly in prepaid gift cards in its own stores, as well as other chains across the country. Blackhawk was established by Safeway in 2001 as a prepaid card and payment network, said Teri Llach, Blackhawk's group vice president. Both companies are based here, although in different facilities. Each year, the company has expanded the business while testing different merchandising approaches. The company now ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.